Generate leads from your Yellow Pages ad


Most of our clients tell us that enquiries from the Yellow Pages are a major source of business for them – and in fact the major source if your product or service is home related. If it has not generated much business for you in the past, it may be that your layout is ineffective, or possibly there are additional categories that you should be in.

Online is also growing hugely. In this article, we summarise eight key points that will increase response from this source.

Research(1) shows that 58% of people who look in the Yellow Pages do not have a supplier’s name in mind. The other 42% have a company in mind but will on average contact at least two organisations. At least one third of this group are willing to be swayed to a different company. Therefore, nearly three quarters of all users are up for grabs! So it makes sense to have a more powerful and effective ad than your competitor! Here are some tips for success:
1. DON’T put your company name at the top of the ad. Just because everyone else does this, doesn’t mean that it is the right thing to do! DO put a benefit or a catchy phrase at the top, such as “Reliable & fast appliance servicing” or “service around the clock”. Select a phrase that is a) less than ten words long and b) includes a benefit or unique feature about your business.
2. DO include a list of the products or services you offer. 71% of Yellow Pages users would not ring to enquire about a product or service if it was not mentioned in an ad, but would look for another one that did mention it. (2)
 
3. DO include a graphic or illustration – a picture paints a thousand words and can break the monotony of text.
4. DO include an incentive to call you now such as “free quote”, “free trial” etc. Try and do something extra that will differentiate you from your competitors.
5. DO go for as big an ad as you can afford. The user may think you are as big as the company in the neighbouring ad if your ad is the same size. Also, research proves that enquiries go up exponentially with each jump in size.
6. DO use contrast to stand out from others around you. This can be spot colour or white knock out if the surrounding ads are not all already using it. Alternatives include using freeform shapes (instead of rectangles), hand drawn illustrations, kids crayon style headings (since everything is normally typeset), blocks of black, or space.
7. DON’T reverse out the main text of the ad in white as it is 25% harder to read although a few words in the heading is OK. Choose dark text over a light background to hold attention.
8. DON’T use capital letters for a heading of more than three words. A professor from Stanford concluded that capital letters inhibit reading and “dance” when used in succession. We are trained from a young age to read words in small letters.
 

LIST OF FREE WEB SITE SPACE PROVIDERS


Looking for a place to build a web site for your Pack, Troop, Post or Crew. You’ve come to the right place! This is where you can learn where to get FREE web site space. Just click on any underlined heading to jump to any of their Web sites. SNE does not endorse any of these providers, we only provide these as a resource. We can not be held responsible for the service they do or don’t provide you. Therefore, it’s your choice who you select and deal with. Do you know of other FREE web space providers that we can list here? Then Please, sign our Guest Book to tell us about them. Thank You.

TRIPOD
This is who Scouts NewEngland has used for our Scouting web site since 1997 and we’ve been VERY HAPPY with their FREE Service. They offer 50 Megs of FREE Web Site Space, Short URLs, FTP uploading, CGI-bin, a JavaScript Library, a clip art library, and a Browser based Web Page Editor and File Manger. If you like the way our web site works why not make your Scouting web site here at Tripod too!

FREESERVERS
They offer 20 Megabytes Free Web Space, FREE Web Based E-mail Account, Easy Page-Building Tools, Web management tools, from FTP to a Web-based file manager, FTP Access, Guestbooks, Counters, Form E-mailers, Help Pages and Tutorials.

ANGELFIRE
Offers 30 Megs of FREE Web Site Space, FTP uploading, choice of either top page banner or pop-up ads, a web page counter, and a JavaScript Library.

50 MEGS
Offers 50 Megs of FREE Web Site Space, a Guest Book, a Web Board, File Manager, Form Mailer, a Site Builder and they place a banner on the top of your web pages.

AFREEHOME.COM
Offers 50 Megs of FREE Web Site Space, a Guest Book, a Web Board, File Manager, Templates, a Home Page Builder and place a banner on the top of your web pages.

FREEWEBSITES.COM
Offers 50 Megs of FREE Web Site Space, Unlimited E-mail Addresses, FTP uploading, No file size limits, Ready to use CGI scripts, Web Based File Manager, Unlimited Hits / Bandwidth, Hit Stats and they place a banner on your web pages.

FREEDOM2SURF
Offers 20 Megs of FREE Web Site Space, FTP uploading, Unlimited Bandwidth, Frontpage 2000 support, Advanced PHP3 scripting, Perl cgi scripting, Webalizer website statistics, website Search Engine, http://www.YOURNAME.f2s.com, Web based email reading and sending, Advanced IMAP4 mailbox architecture, POP3 support, Virus protected inbox, 20 Mbytes of email space, @f2s.com or @YOURNAME.f2s.com, they’re located in England, and they do not place ads on your web pages.

INFOCACHE
Offers 50 Megs of FREE Web Site Space, FTP uploading, Cgi-bin, Free Guestbook, Free Message Board, and they place a banner on the top of your web pages.

MYNETCENTRAL
Offers 25 Megs of FREE Web Site Space, Doesn’t offer FTP, uses a Browser based File Manager, has No ads, (No pop-up ads and no banner ads), has Free Mailing List, has Free message board, has Free form mail.

Generate leads from your Yellow Pages ad


Most of our clients tell us that enquiries from the Yellow Pages are a major source of business for them – and in fact the major source if your product or service is home related. If it has not generated much business for you in the past, it may be that your layout is ineffective, or possibly there are additional categories that you should be in.

Online is also growing hugely. In this article, we summarise eight key points that will increase response from this source.
Research(1) shows that 58% of people who look in the Yellow Pages do not have a supplier’s name in mind. The other 42% have a company in mind but will on average contact at least two organisations. At least one third of this group are willing to be swayed to a different company. Therefore, nearly three quarters of all users are up for grabs! So it makes sense to have a more powerful and effective ad than your competitor! Here are some tips for success:
1. DON’T put your company name at the top of the ad. Just because everyone else does this, doesn’t mean that it is the right thing to do! DO put a benefit or a catchy phrase at the top, such as “Reliable & fast appliance servicing” or “service around the clock”. Select a phrase that is a) less than ten words long and b) includes a benefit or unique feature about your business.
2. DO include a list of the products or services you offer. 71% of Yellow Pages users would not ring to enquire about a product or service if it was not mentioned in an ad, but would look for another one that did mention it. (2)

3. DO include a graphic or illustration – a picture paints a thousand words and can break the monotony of text.
4. DO include an incentive to call you now such as “free quote”, “free trial” etc. Try and do something extra that will differentiate you from your competitors.
5. DO go for as big an ad as you can afford. The user may think you are as big as the company in the neighbouring ad if your ad is the same size. Also, research proves that enquiries go up exponentially with each jump in size.
6. DO use contrast to stand out from others around you. This can be spot colour or white knock out if the surrounding ads are not all already using it. Alternatives include using freeform shapes (instead of rectangles), hand drawn illustrations, kids crayon style headings (since everything is normally typeset), blocks of black, or space.
7. DON’T reverse out the main text of the ad in white as it is 25% harder to read although a few words in the heading is OK. Choose dark text over a light background to hold attention.
8. DON’T use capital letters for a heading of more than three words. A professor from Stanford concluded that capital letters inhibit reading and “dance” when used in succession. We are trained from a young age to read words in small letters.

Free domain registration for 1 year with free web hosting


Free Domain registration with hosting

Getting a domain name for your website is quick and easy with our web hosting plans offering a free domain registration or transfer. Grab now the chance to have your own domain name for one year, absolutely free of charge, and to have full control over its settings through the multi-lingualControl Panel developed in-house by our highly qualified team of web designers and developers.

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With our free domain name adorned web hosting plans you can grab the chance to have your own domain name for one year absolutely free of charge, and to have full control over its settings through the multi-lingual Control Panel developed in-house by our highly qualified team of web designers and developers.

To get your free domain with a hosting account now – simply type your desired domain version in the blank field, choose one of the available free TLDs (domain extensions) and hit the ‘Go’ button.

With each of our free domain hosting plans you have two basic options:
Free Domain Registration

You can register a brand new domain name for your personal or business website and host it with us without any additional charges. Simply specify the domain that you wish to register, choose the plan that suits your online requirements most and pay only for the 1-year feature-packed web hosting service. The free domain registration hosting service comes with a rich set of domain control options accessible through the advanced Domain Manager in our Web Hosting Control Panel. You will have the option to host the domain or simply park it until your website is ready to debut online.
Free Domain Transfer

If you have a domain name already registered somewhere else, you could transfer it over to us at no cost. By transferring the domain to our registrar you will be able to manage both the registration and the hosting settings from one single place – your Web Hosting Control Panel with NTC Hosting. To request your domain’s transfer you should simply specify the domain in the search tool above and then select the web hosting plan you want it to go with. As soon as we complete the transfer procedure – 1 free year will be added to the domain’s original expiry date.